Dynamic Creative Optimization (DCO) & Programmatic Display Advertising Overview - Pete Kluge, Adobe
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Dynamic Creative Optimization (DCO) & Programmatic Display Advertising Overview - Pete Kluge, Adobe
12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ...
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