Inside Ralph Lauren’s Big Comeback — And How it Won Over Gen Z | Behind the Business
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Inside Ralph Lauren’s Big Comeback — And How it Won Over Gen Z | Behind the Business
Facing brand dilution and declining wholesale sales in the 2010s, Ralph Lauren has sought to reinvent itself and win over a younger generation. Under CEO Patrice Louvet, the company pulled back from heavy discounting, doubled down on its own stores, digital platforms and AI, and refocused on core values like authenticity and timeless design ...
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