Customer Segmentation in R using RFM Analysis
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Customer Segmentation in R using RFM Analysis
** R Data Science Certification Training: https://rsquared-academy.thinkific.com/ ** This Rsquared Academy video on 'RFM Analysis for Customer Segmentation' will help you understand how we can use RFM (recency, frequency, monetary) analysis for segmenting customers. Following are the topics discussed: 0:00 Welcome & Course Resources 4:06 Case ...
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