The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the ...

CEO Bill Wilson shared that "Townsquare's fourth quarter results and therefore, our full year results for 2025 met the total net revenue and adjusted EBITDA guidance that we provided on our last call, ...

Onetag, the global exchange and smart curation platform, today (2nd March, 2026) announced the acquisition of Aryel, the Italian ad tech company specialising in immersive and interactive advertising ...

The programmatic advertising landscape is shifting faster than ever, and keeping pace requires more than just new tools—it demands a fundamental rethink of how technology and strategy intersect. In ...

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

The internet has changed how people look for information. Rather than scrolling through links, millions now type full questions into AI chat tools and expect direct answers. With more than 800 million ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...