Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

Numberphile revived an ancient multiplication trick—halves and doubles—also called Egyptian or Russian math, where you ...

This was the year that A.I.-generated content passed a kind of audiovisual Turing test, sometimes fooling us against our ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

The original version of this story appeared in Quanta Magazine. If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

It isn’t uncommon for Instagram algorithms to flood your feed with stuff you don’t care about. Random ads, weird reels, or posts from accounts you barely know. If your feed’s a mess, it’s time to ...

The modern internet is ruled by algorithms. When you boot up Instagram, for example, what you see in your feed is strategically sorted by the app's AI based on your past activity to keep you engaged ...