Rising CPCs may reflect better targeting and higher-value users, making CPA and ROAS more reliable performance indicators.

Abstract: Large language models (LLMs), such as GPT-4 have demonstrated their ability to understand natural language and generate complex code snippets. This article introduces a novel LLM ...

The DIRHAM framework redefines distribution strategy, showing how paid signals, influencers, and AI visibility work together ...

Q1 2026 Earnings Call April 22, 2026 7:00 AM EDTCompany ParticipantsLouise Tjeder - Head of Investor Relations & ...