YouTube’s algorithm doesn’t just respond to what you say you like—it prioritizes what you actually watch and for how long. Likes, dislikes, and subscriptions act as nudges, but watch time and ...

YouTube is one of the most powerful platforms for music discovery, with its recommendation engine influencing what billions of users hear daily. For artists, learning to work with this system—through ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

A lot of creators like to act like social proof does not matter anymore. They will say things like, “Just make great content, ...

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have ...

Consuming constant clips made me feel stupider and lonelier. Thank God I’m old enough to remember a world before, says Guardian columnist Rhiannon Lucy Cosslett ...

YouTube is testing a new AI-powered search feature that delivers conversational results, combining videos, text and follow-up ...

I’ve been opening YouTube out of habit, but my usage has changed. It’s not just the ads; even when I manage to get past them, ...

Inside India’s ex-Muslim digital network: how a fugitive YouTuber, an attempted murder, and a polarised media economy reveal ...

We should turn to God for both. I’ll typically start formulating ideas around 7 a.m. Thanks to a steady stream of information ...

"What looksmaxxing really reveals is not a failure of individual young men, but a failure of everything around them," writes ...