In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...