Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

The list of companies that have leveraged information technology (IT) to disrupt the status quo goes on and on. The significance of IT within these businesses will continue to increase as more ...

Bloomin’ Brands Inc. hopes its new loyalty program will be a hit with customers who like variety. The Tampa, Fla.-based casual-dining operator this week unveiled Dine Rewards, a new nationwide loyalty ...

Determine the goals of the program. Examples: to bring a community together, to educate, to expose individuals to different points of view, to support other programs, to provide entertainment, to ...