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How $7 Doritos Helped Cost Pepsi Over $1 Billion

A single price hike pushed loyal snack fans to Walmart generics, forced Pepsi into rare price cuts, and shook its Frito-Lay empire.
(Bloomberg) -- PepsiCo Inc.’s chips prices had gotten too high. Walmart Inc. had been telling the maker of Doritos, Lay’s, Cheetos and many other beloved snacks that was the case for more than a year.
PepsiCo Inc.’s chips prices had gotten too high. Walmart Inc. had been telling the maker of Doritos, Lay’s, Cheetos and many other beloved snacks that was the case for more than a year. Executives at ...
PepsiCo’s chips prices had gotten too high. Walmart had been telling the maker of Doritos, Lay’s, Cheetos and many other beloved snacks that was the case for more than a year. Executives at PepsiCo ...
Frito-Lay’s pandemic-era price hikes cost PepsiCo $50 billion in market value.