Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

Sales enablement was once a set of email templates, call scripts and printed sales slicks. But sales enablement is changing. Today, it's about giving sales teams the tools to create branded, ...

When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual ...

In my art of virtual events series, I've implored vendors to take creative chances on virtual events - and documented the bright spots. But: you don't have to jump into the deep end to deliver ...

Most PR and marketing professionals understand this general rule of thumb for events: "Don't mix analysts with customers, press with analysts, or customers with press." But in the realm of virtual ...

The sky's the limit when it comes to how many people can attend a virtual event. Marketers no longer have to worry about running out of space in event halls or not ordering enough food to keep all of ...