Customers today don’t just expect a good product — they expect an experience. With attention harder to hold and competition everywhere, more brands are using game mechanics to make everyday ...

More and more companies have started incorporating game elements into their businesses with an eye toward boosting consumption and reaping additional benefits the process brings. The process is called ...

Arc Raiders publisher Nexon has defended the game's use of generative AI, suggesting players should "assume that every game company is now using AI." Arc Raiders, like developer Embark's 2023 shooter, ...