Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...
Usability testing on friends and family is a good start, but are they really going to give you an honest answer? When it comes to planning usability tests, it remains surprisingly difficult for many ...
One of the most important steps toward releasing a new product is to make sure it has high usability. That means it is easy to use and provides the best possible experience for the user. After all, ...
My company’s vice president of engineering, John Maddalozzo, attended the South by Southwest Interactive (SXSWi) festival here in Austin a few weeks ago to learn all the cool things happening right ...