Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

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Artists can use an iPad or iPhone to create augmented reality experiences with Adobe Aero. And today the software added support for embedding audio into AR experiences. It’s now possible to add sound ...

Helsinki-headquartered Basemark has raised €22mn to bring its augmented reality (AR) “toolkit” to automakers across the globe. Basemark’s software, dubbed Rocksolid AR, is an AI-based computer vision ...

Kuka has introduced Kuka.MixedReality, a software leveraging smartphones and augmented reality (AR) to enhance robot startup processes. Users can identify potential hazards and resolve them before ...

Feb 26 (Reuters) - Apple AAPL.O has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality ...

ROTTERDAM, The Netherlands (Reuters) - Technophiles and developers seeking the next tech breakthrough were drawn to the Dutch city of Rotterdam on Friday to hear "augmented reality" promoted as a way ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Apple filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office (USPTO) and its refusal to grant the company trademarks for its augmented reality tools. The company ...