Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...