Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

Place Exchange released its programmatic out-of-home trends report on Monday, which analyzes the delivery of billions of impressions for programmatic OOH campaigns. The H2 2021 Place Exchange ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

TORONTO--(BUSINESS WIRE)--StackAdapt, the leading self-serve programmatic advertising platform, today announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic ...

OOH has always been seen as a playground for advertisers. It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand ...

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). In this exclusive Q&A, Vidal assesses the ...

Walls in the physical world have been used as a communication medium from the days of the Neanderthal. However, the first recorded use of leases for billboards in physical-world advertising occurred ...

NEW YORK, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Haleon, a global leader in consumer healthcare, has chosen Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, as ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

For The Drum’s Out-of-Home Deep Dive, we sit down with experts to take the temperature of a medium with a tough recent past, but (according to our panel) a dizzyingly exciting near future. It is ...

Broadsign has appointed Manuel Ameneiros as head of Latin America media sales and service, a newly created position aimed at ...