Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an ...

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For many business people, writing poses a challenge, especially when a problem-solution letter is at hand. It might help to think of the task you face as inherently optimistic. Not only are you ...

Creating a start-up, or managing any business, is all about problem solving. Some people are good at it and some are not—independent of their IQs or academic credentials (there may even be an inverse ...

Forbes contributors publish independent expert analyses and insights. Luis E. Romero is an entrepreneur, author and speaker. Reality is, by design, the aggregate result of everything that happens, ...