I received a call from a good friend and a heck of a revenue marketer over the holidays. She told me that her CEO was shutting down marketing and using the money to invest in lists and hire cold ...

The worst thing a business can do is ignore customer feedback. You have great services and products but somehow fail to hit the spot. If the customer is contracted for 2-3 years, you set yourself up ...

Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

Like a diamond that shines bright no matter where it is placed, Anietie Udoh’s brilliance has continued to illuminate the marketing landscape with a radiance that refuses to be dimmed. Excellence ...