An advert suggesting that a Nestle chocolate bar could help to control weight has been ordered off television screens, the advertising watchdog has said. The ad for Kit Kat showed Father Christmas ...

As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...

Using techie language to describe the chocolate-covered candy bar in a YouTube video, Kit Kat's "chief breaks officer" makes the snack sound like a finely crafted smartphone. Dara Kerr was a senior ...

Atari claims that a commercial for Nestle’s Kit Kat candy bars violates the copyright and trademark rights of Breakout, Atari’s iconic 1975 video game. Nestle’s 30-second spot “leverage[s] Breakout ...

The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...

The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...

Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...

The ad, which you can check out above, is for Kit Kat Bites, and shows four folks playing a video game that looks very much like Atari’s Breakout, except, of course, the blocks are replaced with Kit ...

On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...

The American arm of a French game company is suing a Swiss chocolatier over a UK television ad and social media campaign. As reported by Reuters, Atari Interactive has filed suit against Nestle in a ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. No appearance is as bizarre and out-of-character, however, as the time Lemmy picked up the violin ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 32 min ago By Gillian Follett - 3 hours 39 min ago By Ad Age and Creativity Staff - 4 hours 30 min ago By Tim Nudd - 5 hours 39 ...