To learn more about our editorial approach, explore The Direct Message methodology. I grew up in a house where grocery shopping was strategy. My mom knew which store had cheaper produce, which one ran ...

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a ...

The traditional grocery store model, characterized by fixed prices on shelves, is undergoing a significant transformation.

Forbes contributors publish independent expert analyses and insights. Anjana Susarla is a professor of Responsible AI at the Eli Broad College of Business at Michigan State University. This voice ...

A quiet line in a Washington Post email reveals a bigger shift: companies are using your personal data to set prices just for you.

The Australian Consumer Price Index shows recreation and culture rising 4.1 per cent in the 12 months to February 2026, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Have you ever searched for a product online in the morning and gone back to look at it again in the evening only to find the price has changed? In which case you may have been subject to the ...