The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

US District Judge Andrea Wood rejected Colgate’s claim that shoppers would recognise rinses as over-the-counter drugs and ...

Colgate® Optic White®, a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the ...

Add Yahoo as a preferred source to see more of our stories on Google. AUSTIN (KXAN) — The makers of Colgate toothpaste filed an “Assurance of Voluntary Compliance” Wednesday in response to a lawsuit ...

By Jonathan Stempel March 27 (Reuters) - A federal judge on Friday said Colgate-Palmolive must face two lawsuits claiming its ...

The American Dental Association recommends brushing your teeth for two minutes twice a day, but on average, people, most of whom don’t have flawless technique, only do so for about 45 seconds. That ...