Automakers aired only four commercials during Sunday's Super Bowl but still managed to score big in their limited game action. The spots significantly boosted traffic on vehicle shopping websites, and ...

After sitting atop Mount Olympus, a move to Palm Springs would be quite a letdown for anyone—especially for Zeus, a weather god and sender of thunder and lightning. That is the quandary BMW portrays ...

There’s only one Christopher Walken and he’s on full display in a teaser for BMW’s Super Bowl commercial. The clip shows the iconic actor talking to his agent, who is trying to explain what teasers ...

Both BMW and MG have run afoul of the U.K.’s advertising authority over ads that make claims about their vehicles’ emissions. Intriguingly, the rulings appear to mark the first time the agency has ...

Environmental activists kickstarted an international campaign that sought to replace BMW and Toyota outdoor advertisements with parodies of the vehicles they sell. This coordinated event happened just ...

The Super Bowl isn’t until Sunday, but Super Bowl commercial creators are already entertaining fans. BMW’s 60-second “Talkin’ Like Walken” ad, which was released earlier this week on YouTube, shows ...

“The past meets the future this week,” BMW wrote on Instagram. “As far as what comes next, we’ll let you guys prophesy.” While this video on its own would seem only to hint at Ocean’s Coachella ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...